New ADA Requirements for Digital Documents and Web Tools

October 15, 2024
By Ryan Earp, Director of Public Engagement and Chhavi Dhingra, Public Engagement Sr Manager, WSB

On April 24, 2024, the Department of Justice (DOJ) updated the rules for Title II of the Americans with Disabilities Act (ADA). These new rule require all websites and mobile applications provided by state and local governments to follow the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA standards. This means nearly all public documents, forms, and permits must be made fully accessible to people with disabilities. Depending on population size, they must meet these standards by either April 2026 or 2027.

Benefits for Residents and Cities

Implementing these new ADA requirements can significantly enhance access to information for residents with disabilities, thereby promoting inclusivity. By ensuring digital content is accessible, cities can provide a more equitable experience, allowing all residents to engage fully with municipal services and information. Furthermore, this effort demonstrates a city’s commitment to meeting the diverse needs of its populace, fostering community trust and satisfaction.

Challenges Posed for Cities

Integrating WCAG 2.1, Level AA compliance can present several challenges for municipalities. The requirement involves updating a wide range of digital content, which can be resource-intensive. Cities may need to overhaul existing documents and online resources while also ensuring future content meets the new standards. Additionally, staff must be trained in these accessibility requirements, adding another layer of complexity to the implementation process.

How WSB Can Assist

WSB is certified in ADA communications and offers comprehensive support to help local governments navigate these requirements successfully. Here is how we can help:

Digital Accessibility Audits: Identify areas where your current communications might not be accessible to individuals with disabilities.
Accessible Document Creation/Conversion: Make all public-facing documents, including PDFs, PowerPoint presentations, and Word files compatible with screen readers and other assistive technologies.
Accessible Social Media Messaging: Ensure your social media content includes alt text for images, closed captions for videos, and plain language to make it accessible to all.
Emergency Communication Planning: Develop strategies to ensure emergency communications are accessible, so all residents receive vital information.
Public Feedback Mechanisms: Establish channels for individuals with disabilities to offer feedback on accessibility and suggest improvements.
Vendor Oversight and Compliance: Create checklists or frameworks to collaborate with external vendors helping them adhere to accessibility standards in their digital platform development.

Contact us today for a free initial accessibility audit. We will assess your city’s website and related documents, providing you with an inventory of accessibility needs. This will form the foundation of an action plan for 2025.

*Level AA of the WCAG represents an intermediate level of accessibility, legally required for many websites. It improves upon the basic Level A requirements with an additional 20 criteria aimed at making content adaptable, readable, and easy to navigate for users with various disabilities.

Ryan has worked with a variety of private and public sector clients to develop impactful strategic communications plans and execute stakeholder and community engagement initiatives. Ryan is passionate about integrating emerging tools and technologies to meet stakeholder outreach objectives for our WSB clients.

[email protected] | 320.224.6879

Chhavi is a transportation engineer and public engagement professional with almost 20 years of experience developing sustainable policy, practices, and communication strategies, and leading stakeholder management for transportation and transit projects. She has supported several road transportation planning projects globally while overseeing engagement, multi-stakeholder partnerships and strategic communications focusing on addressing mobility and accessibility needs of disadvantaged communities.

[email protected] | 917.328.3588

Professional Engineers Protect Public Health, Safety and Welfare

October 15, 2024
By Jim Stremel, Sr Professional Engineer, WSB

In today’s rapidly evolving world, the pressure on public infrastructure to meet the increasing demands of population growth, environmental changes, and technology has never been greater. As we navigate these challenges, the role of professional engineers in the public sector has become indispensable. These engineers are at the forefront of designing, constructing, and maintaining the essential systems and structures that serve our communities, from roads and bridges to water treatment facilities and sewer collections systems.

Employing a professional engineer for modernizing infrastructure seems like a logical requirement, but few people understand how licensure is related to the profession. Similar to how doctors view the Hippocratic oath, professional engineers are not only dedicated but required to protect public health, safety, and welfare. Professional engineers bring a blend of technical expertise, innovative thinking, and strategic planning to the table. They are not just problem solvers but also visionaries who foresee needs and challenges in the future. For instance, the integration of smart technologies into infrastructure projects can enhance efficiency and sustainability. Imagine roads that charge electric cars as they drive, or bridges equipped with sensors to monitor health and safety in real time. These are no longer figments of imagination but real possibilities with modern engineering.

However, the path to modernizing public infrastructure is fraught with complexities. Engineers must navigate regulatory environments, budget constraints, and the need for public consensus. Moreover, the ethical implications of large-scale engineering projects require careful consideration to ensure sustainable and equitable solutions. This balance between innovation, practicality, and ethics is where professional engineers truly excel.

Collaboration is another crucial element. By working closely with government officials, community leaders, and the public, engineers help to ensure that projects not only meet technical specifications but also serve the broader community interests. This collaborative approach fosters transparency and trust, which are essential for the successful implementation of any public project.

At WSB, we understand the critical role that professional engineers play in public infrastructure. Our team of experts is dedicated to partnering with government agencies to deliver innovative, sustainable, and cost-effective solutions. Whether it’s revitalizing aging infrastructure or pioneering new projects, WSB is equipped to help navigate the complexities of modern engineering challenges. With our comprehensive services and commitment to excellence, we are here to support our partners in building a safer, more efficient, and sustainable future.

By leveraging our expertise, WSB not only contributes to the physical landscape but also to the well-being and progress of the communities we serve. Let us help you turn visionary plans into reality, ensuring that today’s infrastructure can meet tomorrow’s demands.

Jim is a registered Professional Engineer with over 20 years of experience in civil engineering, design development, and project management. As a civil site design engineer, Jim has worked in all phases of the design and construction process from schematic design, design development, permitting, to administering the bidding process, and construction administration.

[email protected] | 612.419.1549

Benefits of Industrial Parks for Communities

October 15, 2024
By Kim Lindquist, Director of Community Planning & Economic Development, WSB

Industrial parks serve as vital engines for economic growth and development within local communities. By concentrating manufacturing and industrial activities within a designated area, cities and towns can better manage resources, isolate transportation impacts, and promote innovation. These industrial zones facilitate the clustering of businesses, which can lead to increased utility efficiency, reduced transportation costs, and the fostering of symbiotic relationships among companies. Moreover, industrial parks can attract additional investments, create employment opportunities, and stimulate local economies through increased demand for retail commercial services and housing.

Effective planning of industrial parks is crucial to maximize their benefits. City planners should conduct comprehensive feasibility studies to identify suitable locations, considering factors such as proximity to transportation hubs, availability of utilities, infrastructure capacity, and potential environmental impact. Zoning regulations need to be tailored to accommodate the specific requirements of industrial activities while ensuring the surrounding communities are protected from potential nuisances. Additionally, incorporating green spaces and sustainable practices can enhance the environmental and social appeal of these areas, making them more attractive to businesses, workers, and nearby neighbors.

Initiation and development of successful industrial parks requires a multi-faceted approach. Cities may consider offering incentives such as tax increment financing, abatements, or streamlined permitting processes to attract businesses. Collaborating with universities and vocational institutions can also drive innovation, attract start-up business prospects and provide a skilled workforce tailored to the needs of the industrial sector. Public-private partnerships can play a crucial role in financing and managing these projects, ensuring that both public interests and private sector expertise are leveraged effectively. Moreover, community engagement is essential to address any concerns and ensure that the development aligns with the broader goals of the city’s residents.

WSB staff can provide valuable assistance in the planning and development of industrial parks. Our team of experts brings a wealth of experience in community planning, economic development, and environmental sustainability. We offer comprehensive services, from initial feasibility studies and site selection to master planning and project management. By partnering with WSB, cities can ensure that their industrial park projects are executed efficiently, sustainably, and in alignment with their long-term economic and community goals. Our commitment to innovation and excellence ensures that we deliver tailored solutions that meet the unique needs of each city we work with.

Kim is a planning professional with over 30 years of experience overseeing a variety of complex planning projects. She has worked in high growth communities with developers and the public on entitlements for residential development and attracting business to the city.

[email protected] | 763.287.8303

Becoming a Water Positive City

October 15, 2024
By Bill Alms, Sr Project Manager, WSB

As the world grapples with the challenges of climate change and urbanization, the concept of water positivity has emerged as a crucial goal for cities striving for sustainability. Water positivity means a city gives back more water than it consumes, creating a net positive impact on the local water cycle. Achieving this status is not only environmentally responsible but also enhances the resilience and livability of urban areas. Here are some essential tips for city staff on how to transform your city into a water-positive organization.

Implement Efficient Water Management Practices

The first step towards water positivity is to adopt efficient water management practices. This includes the installation of smart water meters and leak detection systems to monitor and reduce water wastage. Cities should invest in upgrading their infrastructure to minimize losses from aging pipelines and optimize water distribution. Additionally, promoting water-saving technologies and practices among residents and businesses can significantly reduce overall consumption.

Invest in Green Infrastructure and Regenerative Landscapes

Green infrastructure, such as rain gardens, green roofs, and permeable pavements, plays a vital role in enhancing water infiltration and reducing runoff. These systems help to recharge groundwater, mitigate flooding, and improve water quality by filtering pollutants. By integrating green infrastructure into urban planning, cities can create more resilient and sustainable environments that support water positivity.

Promote Water Recycling and Reuse

Encouraging water recycling and reuse is another key strategy for achieving water positivity. Cities can implement greywater systems to reuse water from sinks, showers, and laundries for irrigation and other non-potable purposes. Additionally, investing in advanced wastewater treatment technologies can enable the safe reuse of treated effluent for industrial processes, landscape irrigation, and even potable water supply. Educating the public about the benefits and safety of water reuse is crucial for gaining community support.

Enhance Community Engagement and Education

Building a water-positive city requires the active participation of the community. City staff should develop comprehensive education and outreach programs to raise awareness about water conservation and the importance of sustainable water practices. Engaging with local schools, businesses, and community organizations can foster a culture of water stewardship and encourage collective action towards water positivity. Transparency in sharing data and progress can also build trust and motivate residents to contribute to the city’s water goals.

Placing an emphasis on telling the water positive story through engaging dashboards and communication strategies is essential. Effective communication needs to tell the story of why it’s important and allow the community to track their progress towards achieving its water-positive goals. This may be on a 20-50 year timeline, as this transformational shift will not happen in short-term planning horizons.

Collaborate with Experts and Stakeholders

Achieving water positivity is a complex and multidisciplinary task that requires collaboration with experts and stakeholders. Partnering with environmental organizations, academic institutions, and technology providers can provide cities with the knowledge, tools, and resources needed to implement effective water management strategies. Additionally, fostering partnerships with neighboring municipalities and regional authorities can enhance the impact of water-positive initiatives on a larger scale.

In conclusion, transitioning to a water-positive city is a multifaceted endeavor that demands commitment, innovation, and collaboration. At WSB, we have the expertise and resources to support cities in their journey towards water positivity. Our team of experienced professionals can provide tailored solutions and guidance to help you implement efficient water management practices, invest in green infrastructure, promote water recycling, and engage your community. Together, we can create sustainable and resilient urban environments that thrive for generations to come.

Bill is a project manager in WSB’s Water Resources Group with over 10 years of experience serving clients with their water resources engineering needs. Bill’s experience includes planning, design, and construction management for a wide range of water resource projects including water quality treatment BMPS and erosion stabilization.

[email protected] | 952.388.4188

It’s time to let this marketing relic die

By moving beyond outdated tools, we can foster more meaningful connections, better demonstrate our capabilities, and evolve with the needs of our clients.

October 3, 2024
By Val Brennan, Director of Marketing, WSB

Published by Zweig in the September issue of The Zweig Letter. TZL 1552 (web) (flippingbook.com)

In the dynamic realm of the architecture, engineering, and construction industry, marketing strategies are pivotal for securing client trust and business sustainability. However, traditional methods such as the one-pager are rapidly losing their effectiveness. The one pager, once a staple in marketing toolkits, now represents an outdated approach that can potentially limit a firm’s market perception and success.

The service-first conundrum. For decades, one-pagers have been the go-to marketing material, typically leading with a detailed list of services. This method, while straightforward, inherently restricts a firm’s narrative to a narrow scope. Clients, especially in the AEC sector, look for partners, not just service providers. When we lead with services, we risk being pigeonholed, recognized only for specific capabilities rather than as a comprehensive solution provider. This not only diminishes our appeal but also caps our potential engagements.

A crutch for the sales-averse. Sales is an art, particularly in technical fields where the nuances of services are complex and varied. The reliance on one-pagers has inadvertently become a security blanket for those uncomfortable with direct selling. This trend is counterproductive. While a one-pager can neatly summarize a service, it cannot replace the human element crucial in sales – empathy, adaptability, and the ability to engage. By over-relying on these documents, we prevent our staff from fully developing these essential skills, ultimately impacting our firm’s ability to connect and resonate with potential clients.

Misaligned meeting approaches. The most strategic error with one-pagers is their tendency to dictate the flow of client meetings. Successful client interactions are not about inundating prospects with prepackaged information but about listening – understanding their challenges and tailoring our dialogue to address these issues. A one-pager encourages a monologue when the need of the hour is a dialogue. It is imperative that we shift our approach to one that prioritizes listening, thus fostering a more consultative and client-centric relationship.

A strategic shift in approach. Transitioning from the one-pager mentality involves a strategic overhaul. We start by setting clear goals and identifying our target audiences. From there, we develop key messages that resonate deeply with these groups. Only then do we select the appropriate tactics. This comprehensive strategy allows us to utilize the full spectrum of marketing and sales tools at our disposal, effectively moving our clients and prospects to action. By adopting this holistic approach, we ensure that all communications are purpose-driven and tailored, maximizing impact and engagement.

Let the one-pager die. The death of the one-pager is not an end but a beginning – an opportunity to innovate our approach to marketing and client engagement in the AEC industry. By moving beyond these outdated tools, we can foster more meaningful connections, demonstrate our full spectrum of capabilities, and, most importantly, evolve alongside the needs of our clients.

“For decades, one-pagers have been the go-to marketing material, typically leading with a detailed list of services. This method, while straightforward, inherently restricts a firm’s narrative to a narrow scope. Clients, especially in the AEC sector, look for partners, not just service providers.”

In the era of holistic service and partnership, listening and personalized engagement are the keys to unlocking true business potential.

Val, Director of Marketing at WSB, brings over 15 years of experience in shaping and executing comprehensive marketing and communications strategies. Her expertise lies in her ability to develop strategic plans that resonate across the company. Renowned for her authentic and user-centric approach, Val collaborates effectively with clients to elevate brand experiences and boost service performance. She consistently sets benchmarks in strategic communications, with a meticulous attention to detail that ensures every initiative connects deeply with its intended audience.

WSB promotes Kelly Selman to oversee the firm’s Texas transportation and construction engineering and inspection efforts

October 2, 2024

As senior vice president, Selman will lead WSB’s transportation and construction engineering and inspection divisions in Texas

Melissa, Texas – Engineering and consulting firm WSB announced today that Kelly Selman has been promoted to senior vice president of Texas. Selman, who previously led WSB’s transportation efforts throughout Texas, will now oversee and manage both the transportation and construction engineering and inspection (CE&I) divisions.

As senior vice president of Texas, Selman will oversee the firm’s growing portfolio of public and private transportation and construction clients. His role aims to strengthen and expand the firm’s transportation and CE&I services and solutions throughout the state. For years, WSB has been delivering engineering services in Texas, but the elevated role for Selman will help to support the fast growth within the region, strengthen existing and new client relationships, and build on the firm’s local expertise.

“In 2023, we gained an industry infrastructure leader in Kelly Selman,” said Jon Chiglo, chief operating officer at WSB. “The experience, leadership and drive that Kelly brings to WSB has quickly enhanced our offerings in Texas. I am confident that Kelly will elevate our CE&I services in Texas and lead our strong teams.

Selman took on the role of vice president of transportation at WSB in 2023, concentrating his efforts on addressing the state’s infrastructure needs. Prior to joining WSB, Selman spent nearly six years at EST as Texas regional manager and 32 years at the Texas Department of Transportation (TxDOT) in a variety of roles including area engineer, director of operations, director of TP&D, and district engineer of Dallas.

“WSB is advancing our industry and changing the way we deliver for our clients,” said Selman “This is the perfect opportunity to take our expertise in 3D design in Texas. I’m thrilled to be leading these two key areas for WSB and I’m excited to support more clients across the state.”

As division lead for the firm’s transportation and CE&I teams in Texas, Selman will oversee WSB’s bridges and structures, roadway design, traffic engineering, transportation planning, right of way, transit planning and intelligent transportation systems, construction management, survey, materials testing services and more.

Selman is replacing Brad Martin, vice president of construction at WSB. Martin retired on September 27. “On behalf of WSB, I would like to thank Brad Martin for his commitment, leadership and contributions to our firm,” said Bret Weiss, president and CEO at WSB. “From the moment he joined WSB, he was a dedicated leader to our staff and a committed consultant to all our clients. On behalf of all our staff and leadership, we wish Brad nothing but the best in retirement.”