July 12, 2024
The Zweig Group is the leading research, publishing and advisory services resource for the Architecture, Engineering and Construction (AEC) industry. Each year, the organization offers an awards program that specifically recognizes outstanding work within the AEC industry throughout North America.
WSB was recently honored with five awards from the Zweig Group for 2024 Marketing Excellence. Entries are judged by a team of marketing professionals and evaluated based upon overall creativity, messaging, results achieved by the campaign, and level of design.
1st Place in Brochure Design | Digital Lifecycle Brochure
WSB is a forward-thinking firm, and we value our innovative approach with advanced project delivery. The firm uses technology to remain a leader in the industry, and this is reflected in our marketing efforts.
Recently, WSB created an improved digital sales tool about the Digital Lifecycle. Our efforts to design an interactive presentation that uniquely caters to each audience was recognized by the Zweig Group and received first place in Brochure Design.
2nd Place in Brochure Design | New Firm Overview
The WSB 2024 firm overview brochure is designed as a presentation folder that accommodates division collateral, one-pagers and additional marketing materials.
It also includes a cutout for holding a business card. This innovative folder can serve as a standalone piece or a leave behind. We received second place from the Zweig Group for this timeless and contemporary brochure presentation.
2nd Place in Internal Newsletters | 2023 Year in Review
Since 2009, WSB has published our annual Year In Review. This publication recaps the previous year and is distributed at our firm’s annual celebration. The goal is simple – to tell the story of WSB to our staff. In recent years, we have grown significantly both in staff size and geography. The stories of how we are building what is next in infrastructure across the country are important for our staff to hear.
The Year in Review helps us reconnect to our mission and reminds us of what we work together towards. It received second place in Internal Newsletters.
2nd Place in External Newsletters | Nov/Dec 2023 Newsletter
Twice a year, WSB publishes an external newsletter. For over 10 years, WSB has mailed a newsletter highlighting projects, innovations, techniques, and news. We feel there is still value in a well-done printed piece. Issuing a newsletter helps us tell our WSB story in a broader way than digital marketing.
This newsletter focused on the work we have done across the country and our growth as a firm. It received second place from the Zweig Group for External Newsletters.
3rd Place in Advertising | MSHSL State Tournaments Advertising
We know that the future is what we make of it, and we value the bright minds of the next generation. This is why we chose to advertise in environments where the next great engineers are as a Minnesota State High School Sponsor.
00:15-second commercials ran during the live web-streaming of the 2024 Girls’ & Boys’ State Hockey and Basketball, as well as rotational courtside signage during the basketball tournaments. We received third place in Advertising.
To read more about the awards and view a full list of winners, please visit Marketing Excellence Award (zweiggroup.com)
