Q&A with Rob Bailey | VP of Transportation – Texas

January 12, 2023

Rob Bailey is the Vice President of Transportation – Texas at WSB. Rob has over three decades of engineering experience. His dedicated background and ability to lead has contributed to the expansion of WSB’s footprint in Texas since joining our firm a year ago.

In this Q&A, Rob shares his reflections on the expansion and future of WSB in the Texas market.

You’ve worked in the Architecture, Engineering and Construction (AEC) Industry for many years, how has your experience informed how you approach your role at WSB?

My experience is almost entirely in the state of Texas, I have over 30 years of experience working on transportation infrastructure, the first ten at the Texas Department of Transportation (TxDOT) which has been foundational for me. Building that foundation has helped me learn about our client needs, understand their culture, and it has allowed me to build personal connections and relationships that I have taken with me throughout my career. Having that background has given me what I need to be successful in this role in terms of leadership and transportation knowledge.

What is your favorite part about leading the Texas transportation team?

I really enjoy the people side of leading. I see my role and team much like a sports team. I am the general manager, and I must understand the rules of the game, and the playing field, and I must analyze and put together a strategy for success. I am also in charge of recruiting the best talent and having the right players. I need to figure out their strengths and weaknesses and find what position fits best within the team and the organization.

How has transportation been advancing in Texas?

The transportation program has changed dramatically over the last year. I am really excited about the team we have built and the clients we have added. Moving forward, we have all the pieces we want in place, and I am really optimistic about the future. Fortunately, the market lines up with my optimism. TxDOT has a steady stream of revenue that will support infrastructure across the state. We are experiencing significant population growth that is stretching city and county resources, which means we need to help build the infrastructure to support that growth.

How has WSB grown? What factors do you think made this possible?

There are two factors that pertain to the growth of WSB. One is the market, along with the policies that elected officials enact. The other is the soft side, the people side. We are focused on our staff. We are committed to hiring staff that is well-known in the industry and well-respected by our clients which will help us to maintain relationships and foster new opportunities.

Why is the Texas market important to the growth of WSB?

The opportunities for growth in Texas are significant. The population and growth of the state are driving both the infrastructure and energy markets. As a company, our mission is to build what’s next in infrastructure and this is a great place to do just that. Our company roots in Minnesota and the deep bench of expertise we have throughout the country help position us for success. The infrastructure needs across our country vary and it helps us expand our knowledge and bring new ideas and innovations to our clients regardless of location.

What makes WSB best suited to support industry efforts in Texas?

WSB has a true understanding of the client’s needs. We believe in working with our clients to help them be successful. Many WSB staff in Texas have experience working for owners, contractors, and engineering firms. These experiences help us understand the challenges of our clients, the real purpose of delivering infrastructure projects, and an overall deep understanding of how to support industry needs.

I am really excited about the team we have built and the clients we have added. Moving forward, we have all the pieces we want in place, and I am really optimistic about the future.
Rob Bailey

What does WSB look like to you in the future?

There has been significant growth for the company, and I don’t see it slowing down. I see it accelerating more each day. It’s a big reason why I came to WSB. I was excited about the opportunity it would bring not only to myself but the staff as well. Our staff will continue to grow, and I am excited to see how everyone will fit into a larger organization. There will be a lot more opportunities and the company will be led by a lot of the younger leaders we have today.

Any advice for leaders now and for those who come after you?

Leadership is a lot like relationships and marriage. Always make sure to pick your battles wisely. Try hard to have a long-term vision with your decisions and actions. One thing that can be challenging in a large company is short-termism. Focused on the next quarter’s reports, and impacts today, and less focused on the long-term. I am impressed with WSB and our long-term vision and investments in staff and technology.

Geospatial Data

January 11, 2023

The Foundation of Digital Delivery

Geospatial data is information that involves large sets of data gathered from a variety of diverse sources based on location. In the Architecture, Engineering and Construction (AEC) Industry, we depend on geospatial data to build and design infrastructure. Strong data is the foundation of any digital delivery project. Capturing geospatial data for infrastructure projects is the first step in the digital delivery workflow.

The five ways we gather thousands of accurate data points to improve design methods and increase speed and accuracy.

Reality Capture for 4D / 5D

High resolution drones capture thousands of photos that overlap at different angles to create a geospatially accurate reality capture of an entire site. The reality capture contains accurate lengths, depths, and heights. To increase accuracy, the geospatial data is tied to survey ground control points. Once the data is processed, it can be input into many different design software, serving as the first step in digital delivery.

Interior/Indoor Scanning

Using a tripod and LIDAR scanner, we collect thousands of data points. The scanner is moved around to cover the entire area, capturing points along the way, and is then uploaded into BIM software. This information can be used to create a robust asset management system.

WSB 360 – Google Street View

WSB 360º captures high-resolution 360º imagery that is used to detect and map a variety of assets as they exist today. Google imagery is often missing or out-of-date. By driving a street or an alley, data is gathered within minutes and uploaded to Google Maps and StreetView. This technology is also used to capture, map, and classify road assets including hydrants, signs, power poles, and streetlights.

Traditional Surveying

Traditional surveying is performed by survey crews using tools to make measurements. Some refer to this as the most accurate form of data collection because of the boots on the ground element. There are proven methods of verifying accuracy and conventional survey has been performed for hundreds of years.

Conventional Drone | 2D & 3D Reality Captures

With conventional drone data, we create 2D and 3D high-resolution imagery. This data serves as the foundation for 3D and 2D reality captures. 3D reality captures are developed when elevations are needed for digital design. 2D reality captures are developed when elevation isn’t necessary. In the past, satellite imagery was relied upon, which was often inaccurate and outdated. Through conventional drones, we can document a site accurately, in-depth, and within minutes.

The Top 5 Ways that the Infrastructure Investment and Jobs Act Benefits Communities

January 11, 2023

Late last fall, Congress passed the bipartisan Infrastructure Investment and Jobs Act (IIJA), which infused an astounding $1.2 trillion into our nation’s infrastructure. The package, which includes $550 billion in new federal spending over the next five years, gave local and state governments significant opportunities to fund infrastructure improvements over the next several years, and many communities have already taken advantage of this influx of funding.

Transportation, clean energy, clean water, broadband expansion, and more, gave communities across the country an unprecedented opportunity to invest in projects that will have a meaningful impact on the future for residents, businesses, and the environment.

How Have Communities Benefited from this Funding?

Every community is different, and every community’s needs are different, but here are some of the top ways that local leaders, planners, and governments have benefited from IIJA.

Advancing Bigger Projects Sooner & Removing Financial Roadblocks

Whether a large metropolitan city or a small rural town, every community has a list of needed infrastructure projects, but funding and resources are often limited. Communities must prioritize, and sometimes put larger projects on the back burner due to budget constraints.

TheIIJA is helping to change that mindset for many communities, giving leaders a greater opportunity to think big. Whether it’s getting on a project funding priority list, putting forward a feasibility plan, or thinking more comprehensively about the environment, transportation, or other community infrastructure needs, the federal infrastructure law has provided meaningful opportunities to secure funding for projects that may have previously been out of reach.

Viewing Projects Through an Equity Lens & Involving More Voices in Community Planning

Equity is a major component of IIJA, creating a real opportunity for communities to invest in projects that benefit traditionally underserved communities, as well as advance sizable projects that create a better community for all. Including equity in infrastructure project planning not only enhances local communities and benefits residents, but it also gives projects a competitive edge in securing dollars from the federal funding package.

Many communities are viewing their infrastructure projects through an equity lens and incorporating more voices as they plan for the future.

Addressing Climate Change & Infrastructure Resiliency

Our climate is changing, and “once-in-a-century” storms no longer occur just once in a century. Higher temperatures, drought, more intense precipitation, wildfires, flooding, and changing ecosystems are all issues that impact communities’ infrastructure planning. Building greater resiliency in projects and planning for more extreme weather and climate events is critical and recognized within the IIJA funding.

Green infrastructure, innovative stormwater solutions, water reuse systems, native landscaping, and more can help mitigate risk and better protect populations, native species, and habitats.

Developing Brownfield Sites

Brownfields – previously developed sites that are no longer in use – are underutilized space that present real opportunities for economic, social, and environmental revitalization. However, they are often costly to redevelop. With more than $1.5 billion allocated to brownfields in the infrastructure package, many communities are taking advantage of the opportunity to move forward with brownfield projects, and expand their city’s tax base, grow jobs, build housing, and develop sites in ways that benefit residents and the community at large.

Building a More Sustainable Future

Sustainability is a fundamental component to infrastructure, and IIJA allows communities to invest in forward-looking projects that will have long term, positive environmental and social impacts. From electric vehicle charging stations and energy storage to ecological restoration, greater investment in sustainability is allowing local leaders to make bigger, more thoughtful investments that will help address climate change and resiliency.

Navigating a once-in-a-generation opportunity

Our team of funding experts help communities navigate grant applications, data gathering, project design and engineering, sustainability planning, stakeholder engagement, and more. IIJA is a once-in-a-generation infrastructure investment opportunity, and communities of all sizes can and should tap into the extraordinary opportunity for infrastructure improvement and investment.

Emotional Intelligence

Originally published in the Zweig Letter on December 18, 2022
By Jay Kennedy, Vice President of Texas Operations and Julie Thiel

Be thoughtful in how you approach and manage your emotions, and you will find success building and maintaining meaningful client relationships.

You have a meeting with a potential new client. You have the skills and expertise to bring meaningful results to their organization, but in today’s competitive market that’s just not enough. Approaching a new client relationship through the lens of emotional intelligence is critical to not only win and maintain new business, but it can also set you apart from your competitors.

Here are some ways you can think about your EQ when approaching a new client relationship.

What is EQ? What does emotional intelligence mean? It is the ability to perceive, use, understand, and manage internal emotions. It also means understanding how to read the emotions of others to foster positive outcomes. EQ can help you overcome conflict, manage nerves and anxiety, and empathize with others. It takes practice, self-reflection, and self-awareness.

When approaching a new client relationship, flexing your EQ skills can also put you at an advantage to better listen to and really understand the client’s needs. Think of EQ as a tool in your toolbox, along with the technical expertise and skills you also bring to the client relationship.

Eight tips for approaching new client relationships. Having a high EQ means you can make emotions work for you in a constructive way. Here are some things to consider when approaching a new relationship with a client:

Practice self-reflection and self-awareness. Emotional intelligence is something that takes practice and ongoing self-reflection. Do you have weaknesses you need to overcome? Are you too informal in initial relationships before you know someone? Do you struggle to speak up and be assertive in group settings? Do you dominate conversations and cut people off during team meetings, rubbing some people the wrong way? Identifying your strengths and weaknesses and learning how to manage emotions will put you on a better footing with new clients.
Don’t approach a potential client meeting thinking you know everything. Clients are seeking your expertise, and they want to know what you bring to the table. But that doesn’t mean you should approach a new client meeting thinking you need to have all the answers. Stop, listen, and really pay attention to what the client needs, what they say, and how they say it. You’ll be able to offer more insightful solutions, as well as build a stronger working relationship.
Speak up. Listening is important, but clients are meeting with you because they want to hear what you have to say. Often, people feel more comfortable speaking up and offering contrary opinions when they are with people they know well. With new clients, understanding how to offer constructive critique or differing opinions is important to guide them in a positive direction. Find a balance to ensure you’re listening and offering input without dominating the conversation.
Prepare, prepare, and prepare. Meeting with a potential client is a high-pressure situation, and many people feel anxious approaching a new business relationship. But EQ is about managing emotions, and that means managing your anxiety. Preparing thoroughly for a proposal or presentation and doing your research can help you overcome nerves and make a stronger case on why you are the best person or firm for the job.
Reframe your state of mind. It takes conscious effort to change negativity into positivity, but reframing your emotions is helpful to build self-confidence. Feeling anxious about a client proposal? Instead, reframe your thoughts that you are feeling excited. Are you feeling overwhelmed? Instead, you’re feeling motivated to succeed. Your internal “talk track” can make your emotions work to your advantage.
Put yourself in the client’s shoes. Empathy is vital to growing your EQ, and putting yourself in the client’s shoes can help you better understand their ideas, concerns, challenges, and how you can best help. It’s also important to remember that they view their time as valuable, and they are giving you some of that time because they want to hear what you have to say. Approaching a client meeting with that attitude can help foster a positive relationship with your new client.
Watch out for anything that triggers a fight, flight, or freeze reaction. In a client meeting, are there answers you didn’t expect or prepare for? Did someone say something that put you on edge? Don’t get defensive. Understand that certain things may trigger your fight, flight, or freeze emotions. Managing your emotions during meetings and knowing you may run into something that makes you uncomfortable can help you redirect your emotions positively.
Approach client relationships as a partnership. As a consultant, your job is to help your client succeed. Understanding the give and take of client relationships can set the foundation for long, fruitful partnerships.

EQ can help grow your business, grow your career, and grow positive relationships. Be thoughtful in how you approach and manage your emotions, and you will find success building and maintaining meaningful client relationships and securing new business.

Jay has over 30 years of experience managing municipal and civil engineering projects, including streets, storm sewers, water distribution systems, sanitary sewer systems, water and wastewater treatment, site grading, land use planning, and park improvements. Jay is particularly skilled at leading multi-discipline projects, developing capital and maintenance programs, and communicating with city staff, elected officials, and constituents.

[email protected] | 512.518.1819

WSB Announces Jake Newhall Promotion to Director of Water Resources

November 28, 2022

WSB, a Twin Cities-based design and consulting firm specializing in engineering, community planning, environmental, and construction services announced Jake Newhall’s promotion to director of water resources.

As director, Newhall will assume day-to-day operations of the water resources group as well as focus on strategy, business development, and setting operational goals with company leadership.

“We continue to see an increased need for robust water resources services in the communities we support,” said Andi Moffatt, WSB’s vice president of environmental services. “Expanding our water resources leadership and focusing responsibilities ensures our team is positioned to deliver exceptional services for our clients. I have no doubt that Jake will thrive in this leadership role and will continue to help our team develop and drive our business forward.”

Throughout his tenure at WSB, Newhall has been instrumental in shaping the growth of WSB’s water resources team. His well-rounded skills and experience have allowed him to solve some of the firm’s clients most complex stormwater management challenges.

“I am proud that I have the opportunity to grow my career at WSB,” said Newhall. “For more than 16 years, I have worked at WSB with a focus on solving complex stormwater and water resource related problems. I look forward to serving in this new leadership position, advancing strategic initiatives to expand our firm and delivering unparalleled results for our clients.”

WSB’s water resources services balance engineering, ecosystems and social impacts to create sustainable water infrastructure. The firm offers services in stormwater, floodplain management, lake and stream habitat restoration, water quality monitoring and more. Additional information about WSB and its services are available at wsbeng.com

WSB ranks #46 on the Minneapolis / St. Paul Business Journal’s Fast 50 list

October 28, 2022

On Thursday, October 27, the Minneapolis / St. Paul Business Journal (MSPBJ) announced their 2022 Fast 50 List, an exclusive ranking of the fastest-growing private companies in the Twin Cities. Landing at #46, this marks the second year that WSB was included on the list with a revenue growth of 29.86%. In 2021, WSB ranked #47.

The Fast 50 awards recognize the region’s 50 fastest-growing, privately held, for profit companies. To be eligible for the Fast 50, companies must show year-over-year revenue growth for each of the past three completed fiscal years, be headquartered in the Twin Cities 24-county metro area and have revenue of at least $1 million in the first fiscal year.

Read our Fast 50 Profile.

Engineering and Consulting Firm WSB Announces New Director of Human Resources

October 26, 2022

WSB, a Twin Cities-based design and consulting firm specializing in engineering, community planning, environmental, and construction services announced the hiring of Sarah Rohne as its new director of human resources.

Rohne will be supporting human resource needs throughout the company. In addition to her role as a HR Business Partner, Rohne will also focus on talent development, employee engagement, and strategic HR initiatives. She joins WSB from Schwan’s Company, where she most recently served as their senior human resource manager of talent pipeline and development.

“WSB is an amazing organization with a team of incredibly talented people,” said Rohne. “It is my job to act as a supportive resource, connector, innovator, educator, and talent developer for staff so we can successfully drive business forward. I look forward to strengthening our HR team, managing our day-to-day operations, and advancing strategic initiatives to help our firm grow in size, scope, and tap into new markets and opportunities.”

As director, Rohne will help organize and oversee HR practices at WSB. She has received multiple leadership and recognition awards and has published impressive legal articles throughout her 15-year career in the HR industry.

“Sarah will be an amazing asset to our human resources team, as well as to staff and leadership across our organization,” said Julie Thiel, vice president of human resources at WSB. “She brings passion, expertise, and meaningful insights on how to foster and develop talent. We are thrilled to have her on the WSB team and know she will be valuable in advancing internal initiatives.”

More information about WSB and its services are available at wsbeng.com.

WSB hires Jessica Karls as Director of Transportation Design

October 25, 2022

Karls will focus on driving growth for the firm’s transportation services in North Dakota.

Engineering and consulting firm WSB announced today that Jessica Karls has joined the organization as their director of transportation design. Karls will be based in the firm’s Fargo office where she will focus on driving growth and expanding the firm’s reach across North Dakota. Karls will also act as senior project manager for WSB’s large-scale transportation infrastructure projects throughout the U.S.

The strategic hiring of Karls represents WSB’s investment in the Fargo metro area. The director role will strengthen and expand the firm’s transportation services and solutions throughout the Midwest. For years, WSB has been delivering engineering services in and around the North Dakota region, but the addition of Karls forms a stronger presence of boots on the ground, local expertise in the area. WSB has prioritized building their transportation team in North Dakota over the past year.

“Through our commitment to innovation and cutting-edge technology, WSB has the unique opportunity to support infrastructure projects in North Dakota in a more efficient and effective way than in the past,” said Wieber. “We’re continuing to make investments and the addition of Jessica will build our momentum. Her experience expanding into new markets and geographies and her strategic approach to project management and client service will be invaluable to our clients both in North Dakota and throughout the Midwest.”

Karls was most recently the associate vice president of transportation – senior project manager at KLJ, a Bismarck-headquartered civil engineering firm. She was named a Top 25 Women in Business in 2022 by the Prairie Business Journal and has managed some of North Dakota’s largest infrastructure projects including the U.S. 85 four-lane expansion from Long X to County Route 30, the U.S. 84 four-lane expansion south of Watford City, and the New Town Bypass.

“The opportunity to grow and support transportation locally, while also having the full backing of a multi-disciplinary firm is something that attracted me to WSB,” said Karls. “Joining a firm that is not only committed to exceptional client service, but one that is also leading the industry in the way we deliver projects is something I’m looking forward to being part of.”

WSB first entered the Fargo market in 2017. The firm is expanding throughout North Dakota and currently has an office in Bismarck and will open an expanded office in the Fargo metro in early 2023.

WSB hires Ryan Earp to lead the firm’s public engagement efforts

October 18, 2022

As director, Earp will work across divisions and regions to support client public engagement needs

Engineering and consulting firm WSB announced today that Ryan Earp has joined the organization as their director of public engagement. Earp will oversee WSB’s public engagement team and will help advance the firm’s service offering and overall approach to public engagement.

Earp’s tenure providing stakeholder engagement in the energy market has shaped his understanding of the need for a wholistic approach to communications. He will work across service areas to provide a comprehensive public engagement foundation that ensures clients are effectively managing stakeholders, risk and communications.

“The demand for intentional and strategic public engagement is growing, especially in the architecture, engineering and construction industry,” said Ben Maurer, vice president of marketing and communications at WSB. “Increasing transparency and listening to the community are important aspects of any major infrastructure projects across the U.S. As a trained communicator, Ryan will bring a lot of value to our clients.”

Earp was most recently with Environmental Resources Management (ERM), a multinational consultancy firm that provides environmental, health, safety, risk and social consulting services. In his role as a Principal Consultant, Ryan managed long-term public engagement strategic communications campaigns for clients in a variety of markets including energy, infrastructure and asset management.

“At WSB, we have the unique opportunity to engage with the public on projects that shape our communities and our way of life,” said Earp. “I look forward to developing a shared model of public engagement that positions our clients and their projects for success.”

WSB’s public engagement services support the government, energy and commercial markets and offer comprehensive, intentional and strategic communications and engagement planning through both traditional and digital tactics.