August 8, 2024
WSB is investing in the future of traffic control technology.
Minneapolis, Minn – WSB, a forward-thinking design and consulting firm, announced today
their partnership with European company GoodVision. This partnership is more than two teams joining together, rather, it signifies the join t effort of advancing the traffic industry.
WSB and GoodVision have been cooperating since 2021 in the traffic modeling domain.
WSB’s use of technology in their services has made the firm a leader in the Architecture,
Engineering and Construction (AEC) industry. Over the next three years, WSB will invest in
GoodVision as well as traffic analytics project efforts, support and education. In turn,
GoodVision will focus on enhancing these solutions, implementations and support. This
partnership propels the industry forward even more.
“A partnership between WSB and GoodVision aims at creating a powerful technology and
implementer collaboration in North America,” said Daniel Stofan, GoodVision CEO. “Both
companies are heavily investing in the improvement of the traffic industry and aim to excel by
implementing Artificial Intelligence (AI) solutions to address current traffic analytics needs with
local traffic expertise and support.”
This partnership is leading the traffic industry, implementing AI to address current needs in the
areas of traffic analysis, transportation safety and active traffic management. Deliverables
include turnkey traffic solutions to support clients, ITS solutions, preventing congestion and
increased safety. WSB’s staff of subject matter experts can use the data and insights provided
by these solutions to create a tailored consulting service for each client. This joint effort is
shaping the future of traffic monitoring and analytics.
“Not only does this innovative technology progress the industry, but it also creates safer and
more efficient communities,” said Gordon McPhee, Vice President of Digital Solutions. “Using
AI, this service provides instant detection of roadway incidents with automated responses. This
increases overall safety and builds a safer community.”
Additionally, this service improves productivity and cost savings through real time automation.
By implementing this system, clients reduce the heavy workload for their staff and create a
more efficient work environment.
WSB and GoodVision are committed to serving communities around the world. This partnership and technology-driven service make that possible. Together, WSB and GoodVision will provide clients with the opportunity to implement traffic monitoring and data analytics into their practices, furthering the advancement of the industry and building safer communities.
